How Comme Des Garcons can Save You Time, Stress, and Money.

Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential style homes on the earth. Its world achievements wasn't crafted by regular marketing or mainstream traits, but by way of a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than reputation. This unconventional strategy became the muse for CDG’s around the world expansion.

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CDG gained Global focus by presenting outfits that rejected traditional Strategies of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the curiosity of worldwide style editors and potential buyers early while in the nineteen eighties.

This world-wide visibility strengthened the CDG Hoodie identify and attracted faithful customers from every single corner of the planet.

The 1995 "Snooze" selection consisted of striped pajamas "bearing prints of identification numbers and marks of armed service boot prints".[thirty] Contemporaneous media coverage juxtaposed photographs of the gathering with pictures taken at Auschwitz focus camp, as well as controversy obtained Global protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and established as an organization in 1973. The brand name's title was motivated by Françoise Hardy's 1962 track "Tous les garçons et les filles", specially from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").

The 2006 autumn/winter collection dealt with the concept of the persona,[15] the different ways to existing one's self to the world. Fusing tailored menswear with feminine elements such as corsets and flower printed costume fabrics, Persona was A further collection that put together the feminine Along with the masculine.

CDG created a powerful distribution process by putting its goods in major luxury retailers like Dover Road Industry, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name access to elite buyers globally whilst preserving its inventive integrity.

In 2017, the business released a whole new fragrance, Concrete, and marked its start inside the US with a evening meal curated by the artist and chef, Laila Gohar.

Every single shop was intended as an artistic Room, maximizing CDG Hoodie's popularity for innovation and featuring consumers an immersive retail practical experience.

Using the rise of shopping online, CDG expanded its reach by giving collections as a result of official and partnered e-commerce platforms. Social networking and vogue communities served spread the brand name’s identification, building parts just like the Engage in Coronary heart tees and Converse sneakers viral all over the world.

The CDG x Converse Chuck Taylor became The most identified sneaker collaborations on the globe, assisting CDG achieve world-wide mainstream visibility when being legitimate to its edgy creative imagination.

Comme des Garçons’ runway exhibits in Paris are legendary. Kawakubo’s theatrical presentations, frequently a lot more like art installations than style exhibits attained throughout the world media coverage, reinforcing the brand name's track record Comme Des Garcons for groundbreaking creativity.

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The company also provides a line of agendered fragrances, a lot of which happen to be unconventional on the earth of perfume and aligned Together with the types of its clothes.[six]